Through the Buyatab platform, Home Hardware’s upcoming digital gift card program will be the first of its kind to launch in the Canadian hardware industry.

Buyatab announces that Home Hardware Stores Limited now offers digital gift cards (“eGift cards”) for online purchase through a new partnership with Buyatab Online Inc., an international provider of eGift cards. This partnership allows Home Hardware’s customers the convenience of ordering and receiving gift cards online instantaneously.

The eGift program was created by Home Hardware in response to consumer demand which revealed a need for a digital option in the Canadian hardware market. Consumer shopping habits and patterns are evolving quickly as technology enables new, faster, easier and convenient channels of purchasing.

“Home Hardware customers expect us to respond and engage in these new methods of shopping,” says Bruce Hammer, Retail Payment Services Manager, Home Hardware Stores Limited. “The eGift Cards are another way for our customers to give or receive something special.”

With nearly 1,100 independently Dealer-owned locations, it’s vital that the eGift offering is both flexible and secure for Home Hardware customers and operators.

“Consumers want a secure gift option that is reliable and easily accessible,” says Matias Marquez, Founder and COO of Buyatab. “We’re excited to be a part of this momentous next step for Home Hardware and the beginning of something new for the hardware industry in Canada.”

eGift card purchases can be made online at in both French and English. The digital cards will be redeemable at any Home location with the option of purchasing physical cards still available to customers.

About Buyatab
Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium and large-sized businesses. Buyatab provides a seamless solution for gift cards to be purchased from a merchant’s online properties and delivered to recipients via email or text message, leveraging the rapid growth in mobile device and social media use. Buyatab’s technology has full compatibility with mobile wallets such as Apple Wallet and Google Pay. With clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotel and others.

About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada’s largest Dealer-owned hardware, lumber, building materials and furniture cooperative with close to 1,100 stores under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners with annual retail sales over $5.8 billion. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware remains 100% Canadian owned and operated. Through the Home Hardware network, Dealer-Owners have access to 100,000 quality, brand name and private label products, a state-of-the-art distribution system and extensive marketing and training programs. Offering a mix of tradition and innovation, Home Hardware Stores Limited has received designation as one of Canada’s Best Corporate Cultures and Best Managed Companies and is committed to providing local communities with superior service and expert advice. More information about the company is available at

View the published press release here.