Innovative and ethical cosmetics maker elevates online gift card program. 

Buyatab Online Inc., a leading international provider of online digital gift card solutions (“eGift Cards”) has partnered with Lush, the renowned up-beat brand of fresh handmade cosmetics, to enrich their online gift card experience, just in time for the holiday season.

Lush, the cosmetics retailer widely known for their handmade products and ethical and philanthropic initiatives, have elevated their online gift card experience with Buyatab.  Through a new fully-branded purchasing engine, Lush fans can buy physical and digital gift cards seamlessly. Digital and physical gift cards can be redeemed at any North American Lush shop and on the Lush websites and

“At Lush, we place a huge emphasis on the customer experience,” said Robert Murray, chief financial officer at Lush. “There is a great deal of thought and care that goes into every Lush product and this continued venture into digital gift cards is no different. Partnering with Buyatab not only allows us to cater to our customers in a way that aligns with our values and goals, but also empowers us to embrace the growth in technology.”

“Lush products make a perfect gift, especially during the holidays” said Matias Marquez, chief operating officer at Buyatab adding, “With our solution, Lush now offers their customers an improved gift card buying experience, parallel to the unique experience Lush customers are accustomed to when they visit one of Lush’s many locations.  We’re pleased to facilitate a more fluid purchasing experience for their fans to celebrate themselves and their loved ones through the gift of online gift cards.”

About Lush
Lush Fresh Handmade Cosmetics was founded in Poole, U.K. and has 250 locations in North America.  There are 900 stores worldwide.  All products are vegetarian, around 85 per cent are vegan, and products are never tested on animals.  Lush offers a variety of products including creams, soaps, shampoos, shower gels, masks and other cosmetics for the face, hair, and body. The company produces its products with fresh fruits and vegetables, fine essential oils and safe synthetics. Motivated by innovation and ethics, Lush products are tested through a panel of human volunteers and never tested on animals. In 2014, Lush received the honor of “Best Business” at the Observer Ethical Awards which commends the people, organizations, and campaigners who advocate for environmental and social justice. 

About Buyatab
Buyatab is a leading provider of advanced online gift card infrastructure solutions for medium and large-sized businesses. Buyatab provides a seamless solution for gift cards to be purchased from a merchant’s online properties and delivered to recipients via email or text message, leveraging the rapid growth in mobile device and social media use. Buyatab’s technology has full compatibility with mobile wallets such as Apple Wallet and Google Pay. With clients in the United States, Canada, and Europe, Buyatab provides eGift Card services to merchants in a wide variety of sectors, including retail, hospitality, restaurant, shopping, hotel and others.

View the published press release here.