Buyatab Beyond is our annual partner summit that brings together professionals in the Gift Card Industry for an interactive experience that is focused on learning and networking. Through curated content, informative speaker sessions and industry networking, the conference aims to provide attendees with a deeper knowledge of digital gift cards and a greater understanding of the industry and where it will be in the future.
This year, Buyatab Beyond spanned over two days where we had sessions focused on various topics including branding and marketing, fraud, eCommerce, and accessibility. These two days allowed for valuable learnings and many moments to network and make connections with other fellow attendees. Our keynote speakers, Alex Lefebvre and Pascal Routhier, from the award-winning creative agency Rethink, discussed the impact of going beyond brand awareness and the importance of acts, not ads. Their approach of marketing with cause-driven initiatives showed a positive correlation between a brand’s values and customer loyalty. In short, when a customer shares the same values as you and trusts you, they’re more willing to purchase from you. On the more technical side, we’ve been hearing a lot of conversations about accessibility but specifically, WCAG and how it applies to buying gift cards online. Maria Nearing, Buyatab’s Product Manager, was back this year to shed light on the topic and shared different tools and features we are launching that can be applied to a purchasing page in order to make it more inclusive to people who are living with a disability. Keep an eye out for a full blogpost on this! To view our full agenda of this year’s content, visit our summit website here.
There’s no better way to tour Montreal than on water. We concluded the summit sailing along the St. Lawrence River, with sunset views, jazz tunes, and a delicious meal inspired by French cuisine. It was a beautiful evening that offered opportunities to network, have meaningful conversations, and time to soak in the experience before saying our goodbyes. We had a fantastic time hosting our partners in Montreal and are excited to share what we have planned for next year soon. Stay tuned!