Boston Pizza is Canada’s No. 1 casual dining brand, with more than 350 restaurants nationally. Annually, Boston Pizza serves more than 40 million guests and has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Buyatab created a custom buying experience for Boston Pizza, whose program is now recognized as an innovative platform through which customers can purchase gift cards. Boston Pizza recognizes that gift cards are an instrumental aspect of the brand’s loyalty and this, in turn, has resulted in continuing growth year over year.

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Case Study