St. Elmo Steak House has been a landmark in downtown Indianapolis since 1902. It is the oldest Indianapolis steak house in its original location, and has earned a national reputation for excellent steaks, chops, seafood and professional service. Buyatab designed the online gift card buying experience to fit exactly into the St. Elmo brand, leading to tremendous success right out of the gate. In the initial year, there has been an overall increase in gift card sales of nearly 40%, including $100k of sales in the very first month after the program launch — far exceeding expectations.

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Case Study